Introducing PayFirmly: The Only Payment Gateway You’ll Ever Need

Meet PayFirmly, FirmEU's intelligent payment gateway with 500+ payment methods, fraud protection, and smart routing that increases approvals by 15%. Say goodbye to vendor lock-in and hello to seamless payments across all channels.

Date
April 14, 2025
Author
Roan
Dollmann
Reading Time
3
min

Payments shouldn’t be complicated. Yet, so many businesses struggle with high fees, failed transactions, and clunky payment gateways that just don’t work for them. It’s frustrating, right?

We get it.That’s why we’re thrilled to introduce PayFirmly, our next-generation payment gateway designed to make payments seamless, flexible, and cost-effective! 

Why does this matter? Because businesses lose millions every year to abandoned carts, fraud, and inefficient payment systems. PayFirmly is here to change that. With features like intelligent transaction routing, support for 500+ payment methods, and built-in fraud prevention, it’s the solution businesses have been waiting for.

Why Payments Are Broken – And How PayFirmly Fixes It

Payment processing shouldn’t be such a headache. But for too many businesses, it is. From failed transactions and high decline rates to hidden fees and limited payment options, most traditional payment gateways create more problems than they solve.

And the worst part? These issues are costing businesses real money.

The real cost of a bad payment gateway

Here’s what businesses deal with every day:

  • Failed Transactions & High Decline Rates – Ever had a customer’s payment inexplicably declined? It’s usually because of poor transaction routing, outdated fraud filters, or a lack of local acquiring support. These unnecessary declines frustrate customers and lead to abandoned carts.
  • Vendor Lock-In – Many businesses get trapped with one payment provider’s limitations, meaning they can’t switch to a better-performing provider without completely overhauling their system.
  • Expensive Fees & Hidden Costs – Payment gateways love fees—cross-border transaction fees, chargeback fees, processing fees, currency conversion fees… the list goes on. Each one eats into your profits.
  • Limited Payment Methods – Customers expect more than just Visa and Mastercard. If your gateway doesn’t support digital wallets, local payment options or crypto, you’re losing potential sales.

What makes PayFirmly different?

Let’s break it down—PayFirmly isn’t just another payment gateway. It’s designed to fix the problems businesses face daily: failed transactions, high fees, and limited payment options. So, what makes it different?

Feature Traditional Gateways PayFirmly
Approval Rate Lower (fixed routing = more declines) Higher approvals with intelligent routing
Payment Methods Limited options 500+ methods (cards, digital wallets, crypto, local payments)
Cross‑Border Support Limited Infrastructure built for cross‑border transactions
Processing Fees Often higher (hidden fees, extra charges) Up to 30% savings through smart routing
Flexibility Vendor lock‑in No lock‑in, open choice of PSPs
Chargebacks Often higher rates with basic prevention tools Reduced chargebacks through advanced fraud detection and prevention systems
Recurring Billing Basic functionality with limited flexibility Automated recurring billing with secure tokenization
Omnichannel Support Mostly online‑only support Online, in‑store, mobile

Unlike traditional gateways that force you into their system, PayFirmly gives you control by optimizing every transaction, offering 500+ payment methods, and lowering processing costs.

Here’s how:

Intelligent transaction routing – no more payment failures

Every failed payment is a lost customer. Most gateways rely on a single acquiring bank, meaning if that provider declines a transaction, the sale is gone. PayFirmly doesn’t let that happen.

Instead, it intelligently routes transactions to the best-performing payment provider, ensuring a higher approval rate and fewer lost sales.

This means:

  • Higher approval rates (because the best acquirer is always used).
  • Fewer false declines (so customers aren’t frustrated at checkout).
  • Increased revenue (since more payments go through successfully).
PayFirmly’s intelligent routing engine directs transactions to the best-performing payment provider for higher success rates.

NEW IMAGE FROM PAYFIRMLY PAGE WITH NEW LOGO

💡 Interesting Fact: Some businesses see up to a 15% increase in successful payments just by switching to a gateway with smart routing technology.

500+ payment methods – because one size doesn’t fit all

Your customers want options. Whether it’s credit cards, digital wallets like Apple Pay, or even crypto payments, PayFirmly has you covered. With support for 500+ global and local payment methods, your business can cater to everyone, everywhere.

With PayFirmly, you can accept:

  • Credit & debit cards (Visa, Mastercard, Amex, etc.)
  • Digital wallets (Apple Pay, Google Pay, PayPal)
  • Local payment methods (iDEAL, Bancontact, SOFORT)
  • Bank transfers & SEPA Direct Debit
  • Cryptocurrency payments (Bitcoin, Ethereum, via BitPay & TripleA)

That means more customers can complete their purchases—on their terms.

From credit cards to digital wallets, PayFirmly provides diverse payment solutions for global transactions.

Offering multiple payment methods is a proven way to boost conversions. For example, businesses operating in Europe can benefit from region-specific options like SEPA Direct Debit, which simplifies cross-border transactions.

And for those exploring the future of payments, PayFirmly also supports cryptocurrency, making it easier than ever to accept payments in crypto and other digital currencies.

Built-in fraud prevention & chargeback protection

Fraud is expensive. And chargebacks? Even worse. Every fraudulent transaction means lost revenue, potential bank fines, and a hit to your business reputation.

PayFirmly is built with Industry-leading security to keep businesses safe from fraud and chargebacks.

  • PCI DSS Level 1 Compliance, the highest standard of payment security.
  • Real-time fraud monitoring to catch suspicious activity before it becomes a problem.
  • Automated refund and chargeback management that reduce disputes and revenue loss.

Chargebacks draining your revenue? Learn how to safeguard your business from unnecessary disputes..

Full omnichannel support – online, in-store, mobile, and more

Whether you sell online, in-store, or both, your payment system should work everywhere. PayFirmly integrates seamlessly across all channels, so your customers get a smooth checkout experience no matter where they shop.

It integrates effortlessly with leading ecommerce platforms like WooCommerce, Shopify, and Magento, making it easy to manage your online store.

For SaaS providers and marketplaces, PayFirmly supports split payments and flexible billing options, giving you the tools to handle complex payment needs.

Additionally, in-store payments are simplified with smart terminal integration, ensuring quick and secure transactions.

Your Customers Want to Pay You (Let's Make It Easy)

From fewer chargebacks to higher approval rates, PayFirmly solves the payment problems that are costing you customers.

Who Should Use PayFirmly?

Not every business has the same payment needs, and that’s exactly why PayFirmly was built to be flexible. Whether you’re running a global ecommerce empire or a niche subscription service, PayFirmly has something for you.

PayFirmly provides customized payment solutions for SaaS, ecommerce, and marketplace businesses with secure transactions and global reach.

Ecommerce stores – fewer abandoned carts, more sales

If you’re in ecommerce, you know the pain of cart abandonment. Customers get to checkout, see limited payment options or experience a failed transaction, and they’re gone. PayFirmly fixes this with:

  • 500+ payment methods to cater to every customer’s preference.
  • Higher approval rates thanks to intelligent routing.
  • Multi-currency support for seamless international sales.

The result? More completed purchases and happier customers. It’s a win-win.

Subscription & saas businesses – seamless recurring billing

Recurring billing doesn’t have to be such a pain. Failed payments, expired cards, and clunky systems can frustrate both you and your customers. PayFirmly simplifies the entire process by offering secure and efficient recurring payments powered by advanced tokenization technology, which ensures sensitive data is protected at all times.

Our platform reduces fraud risks with dynamic 3D Secure, providing an extra layer of security for every transaction.

Additionally, PayFirmly offers flexible payment flows that can be customized to fit your unique subscription model, whether it's monthly, annually, or any custom cycle.

Whether you’re managing a SaaS platform, a subscription box service, or any recurring revenue business, PayFirmly is built to keep your payments reliable, secure, and hassle-free.

Marketplaces & saas platforms – split payments & multi-currency support

Running a marketplace or platform? You’ve got unique challenges, like split payments and multi-currency transactions. PayFirmly has you covered with:

  • Split payment functionality to distribute funds to multiple parties.
  • Support for local and global payment methods to cater to diverse user bases.
  • White-label options to keep your brand front and center.

PayFirmly isn’t just for one type of business—it’s for any business that wants to take control of its payments.  And if your business relies on payments to grow, you need a gateway that adapts, optimizes, and lowers costs—not one that limits transactions, locks you into high fees, or kills conversions.

How to Get Started with PayFirmly

So, you’re ready to upgrade your payment game? Good decision. Getting started with PayFirmly is as easy as it gets. We’ve designed the onboarding process to be quick, seamless, and stress-free—because who has time for complicated setups?

Whether you’re running a Shopify store, a custom-built platform, or something in between, PayFirmly’s API-first approach makes integration a breeze. Here’s how it works:

  • Plug-and-play compatibility with platforms like WooCommerce, Magento, and Shopify.
  • Developer-friendly APIs for custom integrations.
  • Support for third-party tools like CRMs and accounting software.

The best part? You don’t need a team of IT pros to get it done. With PayFirmly’s modular setup, you can turn on features whenever you need them and easily scale as your business grows.

Support that actually supports

With PayFirmly, you’re not left to figure things out on your own. From day one, you’ll have access to:

  • A dedicated account manager who actually knows your business.
  • 24/7 multilingual support because payments don’t stop at 5 PM.
  • Real-time monitoring and alerts to keep your payments running smoothly.

When it comes to pricing, we keep things simple. No hidden fees, no surprise charges. You’ll know exactly what you’re paying for, so you can budget with confidence and focus on growing your business instead of decoding invoices.

Here’s the bottom line: PayFirmly is built to help businesses grow. With higher approval rates, lower fees, and 500+ payment methods, it’s the payment gateway that works for you—not the other way around. If your current payment gateway is causing more problems than it solves, maybe it’s time to upgrade.

So, what are you waiting for? Want a payment gateway that works for you? Let’s talk.

Your Customers Want to Pay You (Let's Make It Easy)

From fewer chargebacks to higher approval rates, PayFirmly solves the payment problems that are costing you customers.

How can we help?

Discover the full range of services we can offer with a free quote.

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